Paid Directory Business Models: A Look at a Few Types
Paid Directory Business Models offer so many benefits for both it’s member businesses and for the paid directory owners. At E-Zen i-Marketing & Research, we ae partial to paid directory business models for many reasons and believe they should be a key component of the marketing strategy for any business. For those businesses with underperforming websites, listing those businesses in directories improve the overall visibility of the businesses and in turn garners lots of exposure for those websites which helps to amplify the online presence of those businesses that they were previously not getting from their websites.. Many businesses limit their online presence to only their underperforming websites, Facebook and maybe Instagram, and to this, we say, “Your lack of a cumulative online presence that includes not listing your business in a few types of directories may be holding your business back from cashing in on an absolute ‘goldrush’ that is going on online today,
To explain a few different paid directory business models, there are B2B directories where the goal is to connect your business to other businesses so your business can transact with them or partner with them for a greater good. One such example is the DesignRush Marketplace Directory that connects Brands with Agencies that can fulfill the needs of those Brands. Think of it as outsourcing. DesignRush Allows Brands To Find The Right Agency Partner For Their Business Needs. Brands can compare and select the right agency for their needs. Viewers can search agencies by categories, location, area of expertise, cost, team size, average hourly rates, clients, reviews, and more.
The uniqueness about the DesignRush paid directory business model is a specialized team, with an extensive background in the agencies sector, DesignRush can help and advise Brands when faced with all the difficulties of finding the right professional partnership for their next digital project. DesignRush’s team members have extensive agency experience which enables them to understand an agency’s needs and also know exactly how to help a Brand select and hire the best agency to achieve its goals.
Another type of B2B paid directory business model is the Elegant Living Directory which is a B2B, B2C, & D2C lead generation niche directory where many small and medium member businesses have come to them through referrals simply from the successes the directory has had in delivering new leads to businesses that have under performing websites. Those businesses own websites have not generated new leads or new customers for them because those websites could not be found in Search Engine Results Pages (SERPs) prior to becoming Elegant Living Directory members. A unique feature about the Elegant Living paid directory business model is that member businesses utilize the Elegant Living Directory to advertise their products, services, events, coupons, deals, job listings, real estate listings and so much more to local, national, and global audiences the way they want to showcase their business.
The overall uniqueness about Elegant Living Directory paid directory business model is that in a business world that is in and of itself a very competitive marketplace, the Elegant Living Directory continually finds new ways to provide its B2B, B2C, and D2C member businesses with the ability to stand out from the crowd even when their unoptimized websites are not serving their businesses well. The Elegant Living Directory is a fully optimized website that provides local, national and global reach. The directory’s custom marketing page is designed to advertise to prospects locally, nationally and globally based on how local or how distant the business owner wants to advertise their business in the directory. Member businesses can provide photos, videos, descriptive text, audio podcasts and more that can appear in the search engines with links to social media…so the businesses actually define the look and feel of their own online presence on their business web page when they become members of the Elegant Living Directory.
Directory members also have the option to purchase premium, clickable, regulation size banner ad space where their banners can be placed at the top of the homepage or any other page in the directory so viewers visiting the site can immediately see what their businesses are offering through in-your-face advertisements. Non-directory members, such as external for-profit businesses, non- profits, gov’t agencies, and more can also purchase banner ads if they want to specifically advertise to Elegant Living Directory’s member businesses and visitors. Featured Advertisement banner ads can be purchased for $150.00 a month minimum or for as many months as needed.
A third type of paid directory business model is the MyDormConnect Directory which is a membership directory designed specifically for college students that offers them an easy way to connect with other college students in their college or in other colleges who are seeking to purchase dorm room essentials such as textbooks, computers, furniture and other dorm room essentials which are listed in their Classifieds marketplace. The directory’s Classifieds marketplace is where students can get creative and post their own classified ads, displaying all of their used items -textbooks, computers, dorm accessories or new items they’d like to sell during or after each semester and get paid cash.
In addition to the Classifieds feature, the MyDormConnect Directory paid directory business model also offers college students a social networking platform so they can create their own tour groups to places they would like to visit and invite other college students to join them so they will not have to travel alone.
Likewise, non-directory members, such as external for-profit businesses, non- profits, gov’t agencies, other educational institutions, and more can also purchase Classified ads if they want to specifically advertise to MyDormConnect Directory’s student members.
About E-Zen i-Marketing & Research LLC and How We Can Help Your Business
E-Zen i-Marketing & Research LLC is a full-service Digital Marketing Agency serving customers around the globe. Website design and digital marketing are our forte and passion. We can design and develop any type of directory business model or any other type of functionally purposeful websites for that matter. Take a look at our portfolio
Website design encompasses many different skill sets, disciplines, and knowledge areas to design functionally purposeful websites. Relative to knowledgeable areas, website design projects involves in-depth knowledge of the layout, including the placement of text, consistency of fonts styles and sizes, headings, sub-headings, button styles, color combinations, impacts of image sizes, load speed, ease of navigation, usability, ability to code with HTML, CSS, JavaScript, PHP, Xml, and so much more. We custom develop and design beautiful apps, as well.
With decades of experience behind us now, we have delivered online experiences that went far beyond just the delivery of a new website for our clients. Our purpose-driven websites have continuously increased our clients’ own website visitors’ engagement activities. Our websites are designed to clearly articulate our clients’ vision and brand to attract more of their own ideal customers to their websites while also helping them to avoid costly marketing mistakes by incorporating profit-optimized customer segmentation funnel models.
We wear expert marketing hats in our business, as well. As Fractional Chief Marketing Officers (CMOs), our funnel models help our clients to optimize & scale their current results or plan new growth opportunities with their current funnels. For example, we help businesses perform “What If” scenarios such as modifications to product prices, offers, traffic costs, conversions, or more so businesses can analyze how those variables can affect their revenues, profits, and other metrics before they implement any modifications that may have no impact or even worse- a negative impact on their businesses.
Feel free to Request-a-Quote from E-Zen i-Marketing & Research for any of our website design, search engine optimization and digital marketing services. Our Discovery Phase: Is where we conduct a free consultative phone session with our potential client to learn about the client’s Website Design or SEO or digital marketing problem(s) or opportunities, the impacts on the business, and the environment in which the problem(s) or opportunities exists by asking targeted questions to uncover, on a broad level, how to begin the process of architecting ‘the right’ solution.
Read more about one of our case studies on Paid Directory Business Models we custom developed and designed for our client.