Websites Must Be Purpose-Driven
Read about a case study about one of our client’s who was looking for help for her website: https://www.elegantlivingdirectory.com/press-n-pr/case-study-prettiuneek-jewelry
When you take a step back to consider what our client was really asking for, she wanted her website to be purpose-driven and a problem solver for her website’s prospect visitors who were searching for unique products that she offered so they could take action. Her WebDesign had to be conducive to first being found in search engine results pages so searchers looking for products like hers could find her products online and once visitors landed on her website her content had to solve the searchers’ problem in terms of showing them what they were searching. For example, if a searcher was searching for unique wood earrings our client’s unique wood earrings product that was found online had to clearly communicate relevant information to engage the searcher to take action (purchase) on her website https://prettiuneekjewelry.squarespace.com/shop/wood-earrings, thus solving the searcher’s problem.
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