Purposeful Websites Serves Its Target Market

Purposeful websites are purpose-driven which encompasses many different skill sets, disciplines, and knowledge areas in its design and functionality to serve its target market.

Purposeful Websites, from the perspective of website design projects are purpose-driven, so involves a lot of disciplines and an in-depth knowledge of the layout design relative to the placement of text, consistency of fonts styles and sizes, headings, sub-headings, button styles, color combination, impacts on image sizes, load speed, ease of navigation, usability, coding with HTML, CSS, Javascript, PHP. Xml, and so much more.

SEO for Purpose-Driven Websites

Additionally, knowledge of SEO relative to how search engines function to land websites on the search engine results pages (SERPs) including the factors that would prevent a site from appearing on SERPs is incorporated into our webdesigns. Read more about our SEO Services.

Consumer Behavior

Finally, research of consumer behavior including analyses of behavioral and psychographic patterns on websites, are important components. In essence, once website is optimized, marketed, and traffic begins flowing through to your site, businesses need to understand web analytics and its limitations to business insight about their website visitors.

Who, What, Whys of Prospective Customers

Keep in mind that you’ll always need to be thinking about how to better understand your ideal prospective customers if they are soon to become paying customers.  For example, the how long did visitors stay on your site? Where did they enter? Where did they exit? Did they place an order or not? Analytics tools can answer these questions, but not the “why questions” when visitors bounce from your website and/or do not place orders for your product, as examples. That is why you should want to work with a WebDesign aka Website Design or web design company that encompasses many different skill sets, disciplines, and knowledge areas in the design and functionality of purposeful websites from the very beginning. 

You should want to work with WebDesign aka Website Design or web design company that encompasses many different skill sets, disciplines, and knowledge areas in the design and functionality of purposeful websites from the very beginning.

-E-Zen i-Marketing & Research LLC

Purposeful websites-example showcasing Brown Wooden Dangle Earrings for its target market
Purposeful Websites showcasing Brown Wooden Dangle Earrings for its target market

Purposeful Websites Should Solve Problems for Prospect Visitors

Purposeful Websites are purpose-driven to solve problems for prospect visitors.  When business owners decide to upgrade their current websites it is usually because their websites are under-performing.  For example, read a case study on one of our client’s who was looking for help for her website, then consider what our client was really asking us to do for her business.  She wanted her website to be purpose-driven and a problem solver for her current customers while at the same time she wanted her website to attract new prospects who were actively searching the Internet for uniquely designed wooden earrings. https://www.elegantlivingdirectory.com/press-n-pr/case-study-prettiuneek-jewelry

Our client offered uniquely designed handmade jewelry which included uniquely designed wooden earrings.

 

01. Keep your focus on your Prospects and Customers

Your purposeful website design is more valuable to both visitors and search engines when:

  1. Your website’s descriptives about your products and services are easily understood by both visitors and search engines
  2. Your website is visitor-friendly with the information in clear view that will show them matches for what they have been actively searching i.e. your products and services
  3. Your website must have call-to-actions that encourages visitors to do something that results in more leads, conversions or sales for you.

02. Ask yourself: If You Build It Will They Come Running?

Purposeful Websites: If You Build It Will They Come Running_Image
Photos by Khoapq for Mag2. Interview by Megan Cahn

After your website or landing page is designed and goes live will a steady stream of clients or customers magically appear out of nowhere and buy your products and services? Absolutely not!!!  So you can use Internet marketing aka iMarketing to interact with your target market in the marketplace.

 

03. Find A Good Webdesign Agency

Purposeful Websites Must Be Purpose-Driven - Designed To Solves Problems
Purposeful Websites Must Be Purpose-Driven – Designed To Solves Problems

Webdesign Agencies are faced with the challenge of delivering to clients’ and their prospective visitors an online experience that goes far beyond just a website. Purposeful websites are designed to increase your website’s visitors engagement activities and/or actions.  Our Purposeful Websites’ Designs, SEO & iMarketing solutions are our passion.  Our Passion Equals Our Purposeful Websites Successes!

Don’t just park your website on the Internet and hope for the best.  We’re humans, not super-humans and that means no one person will have all the answers all the time. So that means you should not spend time figuring out how to do things differently by yourself. Rather invest in an agency with both webdesign aka website design, SEO & iMarketing (mobile marketing) expertise. This agency will be the one who’ll create your purposeful website for you, give you tips on what mobile marketing techniques works for your specific industry, provide you with support, and more.

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Our Discovery Phase: Is where we conduct a free consultative phone session with our potential client to learn about the client’s WebDesign aka Website Design problem(s) or purposeful website opportunity, the impacts on your business, and the environment in which the problem(s) or opportunity exists by asking targeted questions to uncover, on a broad level, the primary need for your purposeful websites design or redesign project to take place. 

Our Discovery phase is used as a framework to help understand the clients’ needs and to get clarity on their business problem so we can properly research to architect ‘the right’ solution for Purposeful Websites.

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