Responsive Website Design or App (Mobile Application)?

Did you ever wonder whether a responsive website design or an app is the right choice for your small business?

Responsive website design or app strategies, including SEO and iMarketing strategies, like most other business decisions, should be found within your overall business strategy.  A short answer relates to if your strategy is that of customer acquisition or that of customer retention.  The purpose of your responsive website design or app could be summed up in one accurate word — strategy.

RESPONSIVE WEBSITE DESIGN RELATIVE TO CUSTOMER ACQUISITION

A responsive website design relative to customer acquisition that is SEO optimized provides good search engine optimization (SEO) for the search engines that can result in free traffic flowing to your responsive website from the prolific amount of people searching for the products or services your business offers.  Free website traffic could result in a few prospects or a prolific amount of prospects becoming new customers when you get found from good SEO techniques.  Defining your specific products or services with relevant keywords can lead prospects to your website  where they may easily find your products and services, then eventually convert to customers.  For example: Le Fashion Lab Design School On Elegant Living Directory Services.

App (mobile app) relative to customer retention…ideally, every business, large and small, should have customer acquisition and customer retention strategies, so both a responsive website and an app may be the solution.  Your business strategy and goals should determine the tools and tactics used for growing your business whether through SEO and marketing campaigns or whether retaining current customers through engagements that keep them coming back which you will already know by the amount of current traffic coming to your website.

01. Keep your focus on your business goals

Responsive websites can be developed as database-driven web applications that act very much like native apps.

1. Responsive website design can be developed as database-driven web applications that act very much like native apps and can be less expensive than apps.
2. App (Mobile apps) would be a no-brainer for heavily-trafficked websites already raking in money.
3. Keep in mind that maintaining an app with upgrades, including resolving compatibility issues will be more expensive and more involved than maintaining a website over time.
4. An attractive return on investment (ROI) for dollars spent should be a consideration when making your decision.

02.  RESPONSIVE WEBSITE DESIGN FACTORS

Responsive website design can eliminate the complexity of having to create separate mobile-friendly versions of your website because it automatically adjusts the layout to suit the device being used.  Websites that are optimized to take advantage of the mobile marketing technologies through responsive web design can gain a significant edge over the competition who have yet to become fully mobile optimized.  Responsive website design has its drawbacks though, so put some thought into your decision.  For example, responsive website designs, if not properly designed, can load much slower than apps, in general, which can impact your sites SEO, possibly losing potential customers.

Businesses need to take into consideration that mobile application development is not necessarily any less expensive than mobile website development because even though icons are used it still requires expertise in design layout, appearance, and content, especially if you want your app approved in Apple’s iTunes.  The app may pull content and data from the Internet, in a similar fashion to a responsive website design, or it may download the content so that it can be accessed without an Internet connection.  Either way, development costs may be more expensive when the requirements call for providing interfaces, design, and content to multiple operating systems (iOS, Android, Windows, Blackberry) or multiple device types.

 

03.APP (MOBILE APPLICATIONS) & CUSTOMER RETENTION

APPs (Mobile Applications) are best suited for customer retention strategies because it targets existing customers who already know about your products and services and, so are useful for keeping existing customers engaged and coming back for more, such as discounts, special offers, and loyalty programs QR or GPS coupon system, video and podcast distributions, blogs, shopping carts, menus, and other tactics that keep customers coming back.  You should have some idea of how much usage you can expect from the customer with retention from engagement tactics.  Mobile apps, short for mobile applications, allows you to engage your existing customers 24 hours a day, seven days a week, whether they are home or on-the-go.  Your existing customers are already familiar with your products and services and are much more likely to download your app.

Our expert Website Design | APP | i-Marketing Services team creates premium, search engine optimized websites and premium native apps so you can launch your own interactive marketing (i-marketing) campaigns with ease. Creating interactive websites and web applications requires different approaches than traditional applications and involves the integration of numerous technologies.  E-Zen i-Marketing and Research is a full-service mobile marketing agency that can deliver your Website Design, APP, SEO, i-Marketing, market research, content writing needs and more, simplified for you.

Click here to Request a Quote for our expert Responsive Website Design or Mobile App Services.  Find out how we can help improve your online presence with a responsive website design or mobile app.

E-Zen i-Marketing & Research, LLC serves customers worldwide.

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