Websites Must Be Purpose-Driven
Purposeful Website design, aka Web Design or webdesign, encompasses many different skill sets, disciplines, and knowledge areas to design functionally successful websites. Relative to knowledgeable areas, website design projects involves in-depth knowledge the layout, including the placement of text, consistency of fonts styles and sizes, headings, sub-headings, button styles, color combination, impacts on image sizes, load speed, ease of navigation, usability, coding with HTML, CSS, Javascript, PHP. Xml, and so much more, in addition to knowledge of SEO relative to how search engines function to land websites on the search engine results pages (SERPs) and factors that would prevent a website from appearing on SERPs. Additionally, knowledge of consumer behavior including analyses of behavioral and psychographic patterns on websites, are knowledge areas to master as well. In essence, once a website is optimized, marketed, and traffic begins flowing through to their website, businesses need to understand web analytics and its limitations giving them the business insight about their website visitors are doing. For example, how long did visitors stay on the website? Where did they enter? Where did they exit? Did they place an order or not? Analytics tools can answer these questions, but not the “why questions” when visitors bounce from your website and/or do not place orders for your product, as examples. That is why you should want to work with a WebDesign company that encompasses many different skillsets, disciplines, encompassing quantitative and qualitative knowledge areas for the design and functionality of your new website from the very beginning for the best chance to ensure its success.
Read about a case study about one of our client’s who was looking for help for her website: https://www.elegantlivingdirectory.com/press-n-pr/case-study-prettiuneek-jewelry
When you take a step back to consider what our client was really asking for, she wanted her website to be purpose-driven and a problem solver for her website’s prospect visitors who were searching for unique products that she offered so they could take action. Her WebDesign had to be conducive to first being found in search engine results pages so searchers looking for products like hers could find her products in search results and once visitors landed on her website her content had to solve the searchers’ problem in terms of showing them for what they were searching. For example, if a searcher was searching for unique wood earrings our client’s unique wood earrings product would clearly communicate relevant information to engage the searcher to take action (purchase) on her website https://prettiuneekjewelry.squarespace.com/shop/wood-earrings, thus solving the searcher’s problem.
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